What we believe

Leaders first look to themselves.

The word “Leader” is overused and misunderstood.

"Leader" is not an entitlement that someone bestows upon you. It is an earned honor, and it must be earned again day after day.

Leaders are naturally curious and know that their leadership journey never ends.

Leaders know wellness matters and that their holistic health is inherently linked to how well they lead others.

Leaders do what is right, not what is expedient.

Leaders see difference as the essential thread that weaves together the fabric of their extraordinary teams.

Leaders are steady in the face of crisis and fearless in the face of stagnation.

Leaders are unafraid to get vulnerable, embrace who they are, and connect authentically.

The personal mission of Leaders is to build more Leaders.

The manifesto is the theoretical underpinning of Leader-First® strategies.